Our Team
BrandWorks helps organizations navigate growth, complexity, and commercialization through strategy, narrative, creativity, and market leadership.
Greg Sieck
Greg Sieck is a growth strategist and business leader with more than three decades of experience helping organizations accelerate growth, strengthen market position, and navigate transformation. His background includes executive leadership roles at Intel, Prophet, J. Walter Thompson, and Foote, Cone & Belding, as well as advising organizations across life sciences, technology, healthcare, and consumer markets.
At BrandWorks, Greg helps organizations align strategy, differentiation, and commercialization efforts to create sustainable growth, stronger market relevance, and long-term competitive advantage.
Co-Founder | Growth Strategy
& Market Leadership
Michael Niederer
Michael Neiderer helps organizations navigate growth, transformation, and commercialization through strategic positioning, narrative development, and brand leadership. His career spans life sciences, healthcare, hospitality, consumer brands, and destination marketing, where he has guided organizations through moments of change, expansion, and market evolution.
At BrandWorks, Michael focuses on helping organizations translate complexity into clarity—aligning business strategy, market positioning, and commercialization narratives to build confidence, differentiation, and long-term value.
Co-Founder | Brand Strategy
& Commercialization Narrative
Co-Founder | Narrative
& Creative Strategy
Scott Shern
Scott Shern helps organizations transform complex ideas into clear, compelling stories that engage audiences and inspire action. With leadership experience spanning financial services, healthcare, technology, and emerging growth companies, he brings a unique ability to connect business strategy with creative execution.
At BrandWorks, Scott focuses on narrative development, brand systems, and creative strategy—helping organizations communicate with clarity, authenticity, and purpose while building stronger connections with the people they serve.
Co-Founder | Life Sciences
& Creative Leadership
Erik Silverson
Erik Silverson is a creative leader with deep expertise helping healthcare, pharmaceutical, and life sciences organizations communicate innovation with clarity and impact. His experience includes senior creative leadership roles at Digitas Health, GSW, Inventiv Health, and Evoke Health, and other leading healthcare communications organizations, where he has guided brands through commercialization, growth, and market evolution.
At BrandWorks, Erik helps bridge the gap between scientific complexity and human understanding, transforming strategy into compelling creative experiences that build trust, engagement, and meaningful connection.